Lesson: Monday, April 30, 2012

Target Marketing

Read this article first: http://www.stayfreemagazine.org/ml/readings/targeting_intro.pdf

Can you think of any times when you have noticed targeted marketing in the media?


Assignment:

Come up with an idea for a new magazine that targets an untapped, niche market. What would appear on the cover? What features would appeal to this demographic group while also appealing to companies that might advertise? Design a cover page for a sample issue, listing examples of key stories, promotions, and other items that might draw readers in. A simple drawing is all you need to illustrate the magazine covers or advertisements. You can either sketch it out by hand or put something together on the computer—whatever you prefer. Describe the thinking behind your decisions in 1-2 paragraphs.

The Outernet

Lesson: Thursday, April 26, 2012

Media & Identity

au·then·tic/ôˈTHentik/

 

Adjective:

Of undisputed origin; genuine: "authentic 14th-century furniture". Made or done in the traditional or original way: "authentic Italian meals".

In other words, "real".

Think about what we have studied about the mass media so far. Overall, do you think the media is authentic or inauthentic?

What is something or who is someone in the mass media who you consider to be authentic?

Create a Google doc symbolizing your authenticity. What makes you, YOU? It can be an essay, a collage, a presentation, etc.

You can use images from the web, text, writing, drawings, etc.

Start your document today and share it with mr.strohmaa@gmail.com

Lesson: Wednesday, April 25, 2012

Finish yesterday's lesson on "The Merchants of Cool."

When you finish, read "What teens think" at this link: http://www.pbs.org/wgbh/pages/frontline/shows/cool/teens/

After that, read the media reaction to "Merchants of Cool" at this link: http://www.pbs.org/wgbh/pages/frontline/shows/cool/etc/press.html

Lesson: Tuesday, April 24, 2012

Watch excerpts from PBS's "Merchants of Cool" and explore the links on its website.
Link: http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/
When finished, answer the following questions:

Lesson: Monday, April 23, 2012

Continue working on last week's assignment:

Research a media network you watch (example: NBC, ABC, MTV)
Who owns the network?
What else does the company own?
How do you think the company's business affects the media they produce? Be as descriptive as possible. Dig as deeply as you can.
Here is a good place to start:
http://www.freepress.net/ownership/chart

Use the form below to submit your answers.

cor·po·ra·tion/ˌkôrpəˈrāSHən/

Noun:

A company or group of people authorized to act as a single entity (legally a person) and recognized as such in law.

syn·er·gy/ˈsinərjē/

Noun:

The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the...: "the synergy between artist and record company"

Lesson: April 19, 2012

1. Complete project
2. If you are finished with project, research a media network you watch (example: NBC, ABC, MTV)
1. Who owns the network?
2. What else does the company own?
3. How do you think the company's business affects the media they produce? Be as descriptive as possible. Dig as deeply as you can.

Here is a good place to start:

http://www.freepress.net/ownership/chart

Respond in a Google Doc and share with mr.strohmaa@gmail.com